MARKETING FUNDAMENTALS & 4P STRATEGY TRAINING

📅 Duration

4 Weeks

• 2 sessions per week
• 2 hours per session

WEEK 1

Marketing Fundamentals & Product Strategy

🎯 Objective

Understand market demand and learn how to create products customers genuinely want.

Topics

• What is Marketing?
• Identifying Customer Pain Points
• Unique Selling Proposition (USP/UTP)

💼 Practical Exercises

• Analyze participants' projects and identify the problems they solve.
• Develop three unique selling propositions (USPs) for your product.

WEEK 2

Price & Strategic Pricing

🎯 Objective

Learn how to set the right price and maximize profitability.

Topics

Pricing Strategies

• How pricing works
• Psychological pricing
• Competitor price analysis

Value Proposition

• Why customers pay premium prices
• The difference between price and value

💼 Practical Exercise

• Build a pricing map.
• Create Basic, Pro, and Premium pricing packages.

WEEK 3

Place (Distribution) & Logistics

🎯 Objective

Deliver your product to customers through the most effective channels.

Topics

Sales Channels

• Offline vs. Online
• Distribution channels

Customer Journey

• Simplifying the buying process
• After-sales service and customer experience

💼 Practical Exercise

Create a complete Customer Journey Map for your product.

WEEK 4

Promotion & Integrated Marketing Strategy

🎯 Objective

Successfully launch your product and achieve your first sales.

Topics

Modern Promotion Tools

• Social Media Marketing (SMM)
• Targeted Advertising
• Content Marketing
• Influencer Marketing
• Public Relations (PR)
• Paid and organic promotion strategies

Building Your 4P Strategy

• Combine Product, Price, Place, and Promotion into one marketing strategy.
• Develop a personal Marketing Action Plan.

👨‍🏫 TRAINER

Mekan Jumamyradow

Certified Marketing Specialist

📞 +993 64 85 41 11

📧 mekan.ilhalar@gmail.com

📱 Instagram / TikTok: @mekan.ilhalar